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Inside the Storable and CallPotential Deal

August 16, 2023 2:28 PM | Melissa Huff (Administrator)

MSM Talks with Chuck Gordon, CEO of Storable
and Phil Murphy, Founder of CallPotential

Wednesday, August 16, 2023. The big news in the self-storage industry yesterday was word that Storable, the leading provider of technology solutions for the self-storage industry, had acquired CallPotential, a prominent provider of tenant engagement and performance management solutions. 

Following the announcement, MSM reached out to Chuck Gordon, CEO of Storable, and Phil Murphy, Founder of CallPotential, to learn more.

“We felt we’d be stronger together,” Gordon says, emphasizing that the acquisition was a mutual agreement between the two parties. “Our combined efforts will enhance the integration between our two products to provide more functionality than ever before, with both working even more seamlessly together.”

Murphy agrees. “Storable had been talking to us for a number of years, and we finally got to a point where the stars aligned and we decided it was time to do something together.”

Read more about the deal, what it means for other integrations, and what the duo has planned for the future on our website.


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