EDUCATIONAL TOPICRevenue Roulette: Why Your Pricing Strategy Is Leaving Money on the Table Ready to transform your revenue game? This session pulls back the curtain on the cutting-edge tactics that large operators are using to dominate the market — and how you can leverage these same strategies to boost your bottom line. We’ll explore customer-based pricing, other pricing methods, and why they are a game changer for savvy operators. Plus, we’ll dive into unconventional theories from psychology and behavioral economics that will have you rethinking everything you thought you knew about pricing. If you think you’ve heard it all, think again. This is a wake-up call for those ready to shake up their revenue strategy and play a whole new game.
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OUR SPEAKERS
Rick is the co-founder of Atomic Storage Group. He has a deep-rooted love for Boise State football and proudly represents his alma maters, Brigham Young University (BYU) and Boise State, where he earned his degrees. Rick was the former owner/operator of six “Class A” facilities. In addition to overseeing these operations, he spearheaded the company’s third-party management operation. He is also a highly sought-after figure in the industry. His insights and perspectives on self-storage investment opportunities and operations make him a frequent keynote speaker, author, and panel expert. Renowned for his wealth of knowledge, Rick is a trusted source in the field, providing invaluable guidance to those navigating the complexities of the self-storage market.
Magen is the co-founder of Atomic Storage Group, and is a dynamic force in the self-storage industry. Her journeys satisfy her thirst for exploration and serve as a wellspring of creativity, shaping her perspective as a self-storage industry leader, CPA, and entrepreneur. With a diverse background as the former owner of several self-storage sites in the South, Magen brings invaluable expertise in conversions and ground-up developments to the table. Magen is a respected figure in the self-storage community, recognized for her insightful contributions through speaking engagements, writing, and blogging for industry trade shows, publications, and websites. Her wealth of experience continues to drive innovation and excellence within the industry. |
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NOTICE TO TENANTS The TNSSA thanks you for supporting our industry. However, the TNSSA is a not-for-profit trade association and does not mediate or resolve disputes between self storage operators and tenants. For issues with your facility or unit, please review your rental agreement and contact the individual named there. Alternatively, call, email, or visit the facility in person to address and resolve the concern. TNSSA does not have the power, authority, or ability to remedy any disputes between an operator and a tenant. |
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